Wordmark or Logo?

What’s the difference between a Wordmark and a Logo?

A wordmark is a text-only typographic treatment of your company name – think of it as your company’s signature. The type face, style, colour and layout of the text creates a signature by which the company becomes recognized. A logo is a graphical element or icon combined with a wordmark – like a wordmark, it’s a symbol which represents a company or product. A logo can be just a graphic or a combination of text and a graphic. A logo is sometimes made up of a graphic, the company name and a tag line or slogan.

Here are some samples of wordmarks and logos Luckham Creative has designed over the years.

Should your company or business endeavour need a new or redesigned logo or wordmark call or email Luckham Creative and let’s talk.




More Logos and Wordmarks

To see recent examples of our logo and wordmark designs click on these tags: logo design, wordmark design