What’s the difference between a Wordmark and a Logo?
A wordmark is a text-only typographic treatment of your company name – think of it as your company’s signature. The type face, style, colour and layout of the text creates a signature by which the company becomes recognized. A logo is a graphical element or icon combined with a wordmark – like a wordmark, it’s a symbol which represents a company or product. A logo can be just a graphic or a combination of text and a graphic. A logo is sometimes made up of a graphic, the company name and a tag line or slogan.
Here are some samples of wordmarks and logos Luckham Creative has designed over the years.
Should your company or business endeavour need a new or redesigned logo or wordmark call or email Luckham Creative and let’s talk.